How to popularise Ghana’s ‘batakari’

The Ministry of Trade and Industry, in collaboration with the Savannah Accelerated Development Authority (SADA) and the World Bank, yesterday launched a programme to promote the wearing of the smock on every first Friday of the month.

It is an initiative intended to help reduce poverty in the savannah zone of the country through massive patronage of the smock, locally known as ‘batakari’ or ‘fugu.’

The smock, a popular identification for people of northern extraction, is also worn by many Ghanaians on both formal and informal occasions and has great appeal for men, although there are also smocks for women and children.
Ghana’s first President, Kwame Nkrumah, wore the ‘batakari’ when he declared the independence of Ghana on March 6, 1957.

Its appeal has, however, been undermined by its expensive price, which has made the attire the preserve of only a few middle and high-income earners.

The ‘batakari’ programme by the government and its collaborators is therefore a welcome move, which we believe would change the fortunes of those engaged in producing the fabric and the attire. This will happen if the programme is able to make the smock accessible to more Ghanaians.

Editorial: How to popularise ‘batakari’

The ‘batakari’ trade provides incomes and employment for many people in the value chain. They include cotton spinners and yarn weavers, tailors and retailers and it also has a huge potential for the fashion and decor industries.

Harnessing all the potential at a go would require improvement of Ghana’s cotton industry and assistance to cotton farmers through the introduction of improved seeds, varieties and inputs to encourage large-scale mechanised farming.

That would invariably bring about increased revenue to the farmers, attract more farmers into cotton farming, offer employment to the hordes of idling youth and bring about a decline in migration of the youth to the city centres for menial jobs.

We need to tackle the popularity of the smock from the primary stage of producing the needed raw material, which is cotton, before anything else, otherwise after we have been able to attract a large following for the attire there would not be enough to go round, while the economies of scale would make the price so prohibitive that it would rather drive away prospective patrons.

We believe that we also need to look at the larger picture of making the wearing of our own attire and fabrics an everyday affair, instead of the Friday wear that has been championed in the past few years.
This will revive the dying local textiles industry, including the indigenous fabrics and attire of all ethnic groups in the country.

The Daily Graphic believes that growth in the local textile industry and halting the importation of textiles can reinvigorate the cotton industry and save the nation millions of cedis in imports.

Source: Daily Graphic

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